Idea Development


A man is replacing a wheel on his car, when he accidentally drops the four nuts used to hold the wheel on the car. They fall into a deep drain, irretrievably lost. A passing girl offers him a solution that enables him to drive home. What is it?
There are still 12 nuts on the other wheels, if he could place 3 on each wheel he would be able to drive home.

Another solution is that the girl offers him to borrow her car, while his gets towed.

Two Russians walk down a street in Moscow. One Russian is the father of the other Russian’s son. How are they related?
They are a couple and together they have a son.

What occurs once in June, once in July and twice in August?
The letter u.

Six drinking glasses stand in a row, with the first three full of water and the next three empty. By handling and moving only one glass at a time, how can you arrange the six glasses so that no full glass stands next to another full glass, and no empty glass stands next to another empty glass? What is the minimum number of moves to solve this puzzle?
This can be done in a single move if you pour full glass #2 into empty glass #5. The final arrangement will be full, empty, full, empty, full, empty.


McDonald’s is a worldwide fast-food chain famous for their affordable burgers, with over 35,000 outlets internationally.
The very first restaurant was founded in 1948 by brothers Dick and Mac McDonald, and in 1954 Ray Kroc became their franchising agent. Kroc saw the possibilities for huge expansions and developments, and a few years later he bought the exclusive rights to the McDonald’s name.
With constant developments within the company McDonald’s has succeeded in becoming a common household name.

The SCAMPER method was introduced by Bob Eberle and is a solution for creating new ideas based on existing solutions.
In this case we will look at McDonald’s through the SCAMPER lens and see how they have solved the seven techniques in order to constantly improve their products and services.

Substitute: McDonald’s replaces waiters and waitresses with self-service stations, which saves the company time and money with a do it yourself approach.
Combine: By offering take-away meals and drive-thru they are able to provide the customers with flexibility and convenience.
Adapt: Their menu varies from country to country, adapting to customers with different food cultures, diets and tastebuds.
Modify: Choosing to pre-cook their burgers instead of cooking by order, they are able to deliver quick meals with no wait time for hungry customers and quick satisfaction.
Put to another use: They recently made a vegan burger so that people with plant-based diets can eat their burgers as well, and by doing this they are expanding their market.
Eliminate: In recent years McDonalds has made small changes to become more environmental. They have changed products to minimize waste and ex. replaced plastic with more sustainable packaging.
Reverse: Starting out with burgers, sodas and fries they have tried to reverse the image of being an unhealthy company by adding salads, fish, smoothies and fruits.


You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.

Substitute: Instead of a regular spoon, improve it by adding a technology that is able to calculate calories as it hits the meal. This would be marketed towards people who want to control their intake. The accompanying cutlery you use through the day (knife and fork) would be measured together in total at the end of a day.
Combine: Combine into a swiss-army knife style cutlery set. It’s all you need when you’re out camping as it’s easy to wash and clean, practical and compact.
Adapt: Teaspoon with a handle that can be shortened and lengthened. This feature makes it suitable for hands of all sizes from babies to adults.
Modify: A teaspoon that sends out warmth and keep your soups and porridges at comfortable heat level so you can enjoy your meal in a slow pace without rushing to eat before it gets cold.
Put to another use: Targeted towards kids, it’s a fun spoon that changes color depending on what you’re eating.
Eliminate: Ergonomic handles that feels good to hold instead of the plain stick handle. Can be used by everyone who appreciated ergonomic design, but specifically made for people who has hurt their hands etc. or people who use their hands professionally (musicians for example).
Reverse: Don’t just eat, also have control over it.
Produce it with a technology that measures daily suggestion of sugar intake. The regular version is for people who simply wants to eat healthier, the pro version can be personalized and is directed towards people who has to watch their diet for medical reasons.

You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write‑up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.

Substitute: Collaborate with a company that specialise in biodegradable packaging who can develop a bag made from rice. Plastic waste is a global issue and creating substitutes for plastic is something designers have to prioritize.
Combine: Take the idea of a milk carton packaging and implement to rice products. It’s easier to pour, handle and store.
Adapt: We live in an era where Apple products and their minimalism has a huge impact. Do this with rice packaging and make it something you could display (especially now that open kitchen/shelf are trendy) and showcase on your shelf as something with finesse and elegance – as opposed to rice packaging with lots of graphics and colors.
Modify/Magnify/Minify: Magnify the options of how you can use the rice and include a website with easy recipes and create a rice brand that is up to date and active with their social media.
Put to another use: Design the packaging into a transparent glass jar with measurements so you can control how much to pour into your rice cooker. Later on you can keep using it as a container, or a measurement cup.
Eliminate: Most rice packaging has photos and illustrations of rice. Let’s do the opposite and magnify the typography instead. People will be curious and see that it’s different from the most common beautiful soft design – to this bold, simple, typographic package with sans serif.
Reverse: Instead of promoting the rice – promote the hard labor of the workers on the rice field and how buying the product helps them. It will be clearly shown that this rice company donates and gives back to the people who created the product.

For the design I sketched a packaging using the method of PUTTING THE PRODUCT INTO ANOTHER USE.

Nice Rice – Organic rice in sustainable packaging.

The rice comes in a glass jar, combined with the elements of a measurement cup! This makes the packaging reusable and practical in several ways:
– It can be used to store several foods/items
– The measurements adds another tool to the product and can be re-used for rice, or to measure other foods/liquids
– The glass is nonporous and impermeable and won’t affect the flavor, strength and aroma of the foods
– It’s a sustainable material
– The glass can be used indefinitely, and can be recycled endlessly without loss in quality
– The glass container can be used to heat/store/freeze

Nice Rice is a company that offers organic rice and prioritize ethical manufacturing and sustainable solutions. Once you’ve bought a jar of rice you can bring your jar and refill in selected stores to eliminate waste.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s